PPC and Google ads

PPC and Google ads

Posted by virtualassistant, With 0 Comments, Category: Announcements,

PPC is Pay Per Click, a business model in internet marketing in which advertisers can display ads for their goods or services .The company that has placed an advertisement on a website pay a fee each time one of their ads is clicked. People who have Advertised are charged only when a user actually clicks on their ad, hence the name “pay-per-click.”

Advertisers can’t just pay more to get prominently listed alongside the search results compared to their peers as ads are subjected to the Ad Auction, a completely automated system which Google and other leading search engines use to determine the validity & applicability of advertisements which appear on their SERPs, only to make ads  appear alongside the results on a search engine.

The Ad Auction is a bidding system. This means that advertisers must bid on what they want to advertise in their ads. These terms are known as keywords. After the query is submitted, various complex algorithmic calculations are performed by Search Engine in which the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Our well trained Virtual assistants can manage PPC which makes your work easy & helps in your business boom through internet marketing.